How Wine Tasting Became the New Ropes Course for Team Events

Bringing Connection, Creativity, and Celebration to Corporate Culture

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In my earlier career, I led innovation for iconic brands like Levi’s, Banana Republic, Adidas, and Hyatt. My work was about inspiring creativity and driving innovation — enabling people to transcend their blocks to confidence. I helped teams create what’s next, to grow and prosper.
Today, I bring that same energy and intention through the world of wine, sensory delights, humble stories; soulful generations aged in place, and their quest for excellence and innovation.

I believe that wine can be a powerful tool for human connection when people gather. Not just as a luxury or indulgence, but as a gateway to curiosity, creativity, and shared insight. That’s the heart of my work with C’EST WHAT? Wine and Sensory — a tasting experience designed for executive teams, corporate retreats, and client appreciation events.

Photo of Sommelier Michael Perman by Cora Deve

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Why Wine, Why Now?

We’re in a moment where executive teams are stretched thin — trying to lead through change, rally around strategy, and stay…